Online promotion has become an important part of the advertising of many modern companies. SEO optimization of websites is increasingly being outsourced to experienced internet marketing agencies. The choice of such an agency with an abundance of offers can be a daunting task.
What to look for when choosing an SEO agency?
First of all, you should pay attention to:
- Experience, especially experience in your niche and type of site;
- The method of work. Check with the contractor what exactly will be done to promote the site, how much it costs and why.
- The cost of work.
Priorities for you may be placed differently: if you are critical in the cost of work, you may have to sacrifice experience or methods of work. To promote a small site, you can hire your own specialist in the state or entrust the work to a freelancer. If you can establish a working relationship, the result may be acceptable. Promotion of large sites is better to trust to agencies - they have the necessary specialists and experience to conduct the full range of services.
Ways to evaluate the contractor's experience
To evaluate the work experience, ask about previous projects of the company, measurable statistics, explanation of what has been done and what results have been achieved.
If a company has been working for a long time, it has promoted websites of various types in different niches, it uses modern promotion methods, so you can trust it with your own project.
To a lesser extent, it is worthwhile to trust young non-developing companies. It is possible that their work may not meet the modern requirements of search engines.
It is also worth clarifying the timing of website promotion and discuss methods of promotion. Some companies may use methods of promotion prohibited by search engines. Such work usually gives a quick effect - the site will get in the top, but then it goes into the ban. Returning the site to a normal state may require a considerable time.
Selection and verification of companies for website promotion
At the first stage of selection, request the conditions of cooperation from each agency that you like. When examining the conditions, see which job guarantees are given.
Pay attention to the stated advantages of working with this company. The benefits may be imaginary, for example, high speed and low cost of work. As a result of low cost, the quality of work often suffers.
The real benefits include work experience, the presence of full-time employees, analytics and auditing.
As in the case of any other executors in the provision of services, the choice of an SEO company or Internet marketing agency begins with the correct formulation of questions and the evaluation of the information received, on the basis of which the decision is made. You need a partner who is committed to a transparent and open relationship, able to provide a clear understanding of how your presence on the Internet will help grow your business.
In the process of selecting a contractor, you need not to make an interrogation with prejudice, demanding that you have the maximum detail of all points before starting work. As a client, you just need to get a good idea of how exactly the project will be carried out and what kind of results can be expected in the next few months.
Qualitatively done work on SEO-promotion will allow you to achieve your goals, attract target visitors and new customers for your business not only now, but also for many years to come.