In the previous article, we wrote about Quality standards and factors which are taken into consideration by Google when ranking websites. In this article, we will continue this topic and will tell you about Low-Quality factors and how Google recognizes the websites of the poor quality.
Low-Quality Website Factors
Poor quality pages are also created for a specific purpose. And often this goal is right - the benefit and value for the user. Lack of necessary information in sufficient volume, competence, experience, knowledge of the author in the subject reduces the quality of the page.
Key factors of poor-quality pages:
Low level of knowledge and competence in the matter
The page does not achieve the stated goal due to the lack of:
Poor quality of the main content
Poor quality content is obtained as a result of the fact that the author did not spend enough time, effort, knowledge on its creation.
Insufficiency of the main content
The main content does not reveal the topic, does not help the user solve the problem, does not fully describe the issue. An example is an article in the encyclopedia about World War II, in 2 short paragraphs.
Advertising alone is not a sign of poor page quality. Some ads block the main content, block access to the main content, use too active animation to attract the attention of users.
If advertising on a page actively distracts the user's attention or closes the main content, then such a page is automatically rated low, regardless of the quality of the main content.
A pop-up window with a clearly marked “close” button does not cause a low rating. However, if such windows are difficult to close, the user cannot access the main content, the advertisement scrolls along with the page, then the page gets a low rating.
A negative factor also becomes the content of advertising (especially of a sexual nature). Shocking ads also reduce the rank of the page.
Mixed or negative site reputation
If there are negative reviews and references in a negative context about the site, owner or author of the content, this becomes a reason for lowering the page’s rating.
For financial and medical pages, even a few negative reviews cause a low rating, since higher quality standards apply to these pages.
Insufficient information about the company, site owner or author of the content
The amount of information about the site, company, the author is determined by the purpose of the page. The more serious the page, the more information is required.
For example, online stores and payment accepting pages require a high level of user confidence. The more information about the site, the higher the confidence of visitors. Email and a physical address alone are not enough to gain credibility.
Google requires sufficient information on the following pages:
Pages of the lowest quality
Pages of the lowest quality meet one or more of the following criteria:
The page is useless
Pages of the lowest quality are not always conceived in order to mislead users. Often they are created with the noble purpose of providing users with information, but due to a lack of knowledge, experience, desire and other factors, they do not achieve their goal.
Illiterate, incomprehensible content or its complete absence becomes the cause of critically poor quality.
Lack of knowledge, experience, competence
A critically low rating is used in cases where the content author not only lacks knowledge and experience in the topic, but when there are complete illiteracy and irresponsibility.
Lack of core content
Each page is created in order to provide the user with its main content. Pages with:
Critically poor quality of the main content
The content, on the creation of which was spent little effort, time and knowledge so the page becomes useless.
Critically low are rated pages whose content is:
Also, the lowest rating will be given to a page whose layout is violated, display in the browser or some functions do not work due to insufficient knowledge or experience of the creator.
(!) In creating content, be guided by the interests and benefits for the reader. Content may be of interest to you, but it is absolutely useless for a site visitor.
Plagiarism of the main content
One of the ways to quickly get content without investing effort, time, knowledge and experience is copying from other sources.
Copying is understood as full or partial borrowing without proper modifications in order to add value to the user.
What is considered copied content:
The option of reproducing the main text by automatically creating multiple copies is another way to create content effortlessly.
A critically low rating goes to sites whose ads:
Lack of information about the company, site, owner, content author
The complete lack of information about the company, site, owner or author of the content automatically reduces the rating to a critical minimum.
Abandoned or hacked site
Abandoned sites over time cease to achieve their goals due to outdated content and crashes due to incompatibility with newer versions of browsers. Such sites are useless to visitors.
Potentially Dangerous Pages
These pages include:
These are pages that:
It is determined by the prevailing number of negative reviews in independent sources.
These are pages that:
To assess the quality of the site is critically important:
And a few more recommendations:
Periodic Table of SEO Factors. What it is About and How to Use it to Improve Your Website?(Updated)