Given the prevalence and availability of absolutely any information on the Internet, each owner of a web resource or a developer can promote the site to the TOP independently. Of course, it is easier to contact the company specializing in promotion, but this would entail quite substantial costs.
Can you promote the website in the TOP by yourself?
Yes, of course.
Some may change their mind and abandon this idea, only slightly digging the theory of SEO. At first, it may seem rather complicated. But you don't have to do all the work by yourself. As the owner, you only need to master some of the basics and figure out who is needed to promote the website. The remaining, more specific tasks will be performed by the specialists you will have to hire.
You got it correctly: the best option for this task is to assemble a team that will help you with this.
So, who should be considered for your website's promotion?
1. SEO Copywriter
2. SEO Developer
3. SEO Manager
SEO copywriter and his functions:
If you do not know why you need a copywriter, then this is your first experience of trying to promote the site in the TOP by yourself. This irreplaceable specialist will be responsible for filling the pages of your resource with high-quality and, most importantly, unique text content.
He will write texts according to the content plan that you have created, which includes all possible requests that your website may be searched for. If you do not know how to compose it (or do not want to do it), for an extra charge, any SEO professional copywriter will do it for you.
To find a good copywriter, give him a test task and check it by the criteria of high-quality content.
SEO developer and his functions:
Here you can also ask a question: “Why do I need a developer in SEO?”.
This specialist is needed both at the stage of creating your web resource, as well as at the stage of promotion, at which he will fulfill all the whims and wishes of the copywriter, agreed with you.
Such changes might appear a lot, since SEO developer is unlikely to be closely acquainted with the niche of your site, compared to SEO copywriter.
Do I need an SEO manager?
Asking about who is needed to promote the site independently, you hardly suspected the need for this employee. However, he will be your right hand. On it will be the responsibility of publishing texts on the site, written by SEO copywriter.
Also he will be engaged in maintaining thematic groups in various social networks, the publication of posts, communication with potential customers found in the same networks. In short, he should ensure maximum compliance of your site with social factors that search engines take into account when ranking the websites.
With decent pay, the SEO manager and the SEO copywriter can be the same person. This will already be a universal specialist who can combine all the duties assigned to him.
What will be done by you?
It all depends on your desire to promote the website. By and large, all the extra work (link building, promotion strategy, cooperation with) you can also do with the hands of hired team members. But in this case, this is not much different from the cooperation with the SEO agency.
Ideally, you should be familiar with the general concepts of external site optimization for successful promotion in the TOP and actually implement it through the procurement of links and registration in site directories. It is also desirable to personally supervise all hired employees and monitor the reporting on all ongoing work. Only in this case, you can be sure that this whole undertaking will bring the desired result.
Now you understand that promoting the site in the TOP is not so difficult. It takes only desire, time, the right team and money. As an SEO agency with more than 8 years of experience, we will gladly perform all the above-mentioned tasks for you without taking much of your time and just giving you reports for review and effective results at the end of each month.