Independently promote the site in the TOP. Who is needed?
Given the prevalence and availability of absolutely any information on the Internet, each owner of a web resource or a developer can promote the site to the TOP independently. Of course, it is easier to contact the company specializing in promotion, but this would entail quite substantial costs. But is it necessary?
Can you promote the site in the TOP yourself?
Some can quit this venture, only slightly digging the theory of SEO. At first, it may seem rather complicated. BUT! It is not necessary to do all the work with his own hands. From you, as the owner, you only need to master some of the basics and figure out who is needed to promote the site yourself. The remaining, more specific tasks will be performed by the specialists you have already hired.
You all understood correctly: the best option for this task is to assemble a team that will help you with this.
So who needs to promote the site yourself?
You (without a leader, this team will not be able to do anything effectively).
SEO copywriter and its functions
If you do not know why you need a copywriter, then this is your first experience of trying to promote the site in the TOP yourself. This irreplaceable specialist will be responsible for filling the pages of your resource with high-quality and, most importantly, unique text content.
He will write texts according to the content plan that you have drawn up, which includes all possible requests that your website may be searched for. If you do not know how to compose it (or do not want to do it), for any extra charge, any SEO professional copywriter will do it for you.
To find a good copywriter, give him a test task and check it by the criteria of high-quality content.
SEO programmer and his tasks
And again you can ask another question: “Why does a programmer in SEO?”.
This specialist is needed both at the stage of creating your web resource, as well as at the stage of promotion, at which he will fulfill all the whims and wishes of the copywriter, agreed with you. And such, believe me, will be quite a lot. Since SEO programmer is unlikely to be closely acquainted with the theme of your site, unlike SEO copywriter.
Do I need an SEO manager?
Asking about who needs to promote the site independently, you hardly suspected the need for this employee. However, he will be your right hand. On it will be the responsibility of publishing texts on the site, written by SEO copywriter.
Also he will be engaged in maintaining thematic groups in various soc. networks, the publication of posts, communicate with potential customers found in the same networks. In short, it will ensure maximum compliance of your site with social factors that search engines take into account when ranking the results of the issue.
By the way, with a decent payment for the work of SEO manager and SEO copywriter may well be the same person. This will already be a universal specialist who can combine all the duties assigned to him.
What will you do?
It all depends on your desire to promote the site yourself. By and large, all the extra work (buying links, drawing up a promotion strategy) you can also do with the hands of hired team members. But then it will be little different from the cooperation with the company to promote.
Ideally, you should be familiar with the general concepts of external site optimization for successful promotion in the TOP and actually implement it through the procurement of links and registration in site directories. It is also desirable to personally supervise all hired employees and monitor the reporting on all ongoing work. Only in this case, you can be sure that this whole undertaking will bring the desired result.
Now you understand that promoting the site in the TOP itself is not so difficult as it initially seems. It takes only desire, a little time, the right team and some money.
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