If you are the owner or developer of a new web resource or are just planning to create it, you should already think about how your site can get into the Google TOP. It is better to determine the necessary criteria for this as early as possible, in order to spend less effort in the future on reworking ready-made pages.
Given the prevalence and availability of absolutely any information on the Internet, each owner of a web resource or a developer can promote the site to the TOP independently.
As a rule, an online resource is created for profit. Attracting potential audiences is a top priority for this purpose. The higher the position of the site in the SERPs for certain queries, the greater the number of users will notice it and will want to visit.