If you are the owner or developer of a new web resource or are just planning to create it, you should already think about how your site can get into the Google TOP. It is better to determine the necessary criteria for this as early as possible, in order to spend less effort in the future on reworking ready-made pages.
How the site gets into the top of search engines
In the beginning, we should consider the most important things. Your site will be able to get into the top Google and other search engines, if it meets two basic requirements:
1) Website quality
The pages of your web resource should be filled with high-quality content (do not forget about literacy), which will be most suitable for users' requests. The pictures on the pages of the site should fit within the meaning of the subject of the text, with the correct title and filled in parameters (title, alt). The presence of thematic videos will further increase your chances of getting into the TOP 10. In short, you need high-quality internal website optimization.
It is important to now overflow texts with a huge number of key requests. It may seem to you that this is the main secret of how sites get into the TOP and that in this way you will reach the largest possible audience of users. But in fact, this might lead to consequences when search engines recognize your web resource as spammed and will significantly lower its rating, or even put it on blacklists. The same keyword should not be duplicated on different pages of the site. And the frequency of using the key request in the text should range from 2 to 3.5%.
Such high-quality pages on your site should be as much as possible in order to cover the greatest number of user requests. The more compliance with the listed requirements, the more “pluses” the search engines will put you and the more likely your site will get into the TOP of search engines.
Hosting and engine for the site should also be selected optimally. The uninterrupted operation, page loading speed, ease of orientation (menu, map), server load, the presence of extraneous bookmarks in the page code - this is also what affects the site position when ranking the results.
2) Website popularity
This refers to the external optimization of a web resource. More specifically, the presence of the largest possible number of links to your resource from other sites. This can be achieved by registering it in site directories, actively purchasing quality links, and taking into account social factors.
What influences the rating of a site, besides the number of links? Equally important is their quality. It means that they should be placed on authoritative resources that are trusted by search engines.
Do not forget about the social "life" of your web resource. If you are thinking about how to get into the TOP 10, you will have to “be friend” with the most popular social services and networks. You can achieve this by placing the "Share" and "Like" buttons on your pages.
If users get to you from the pages of search engines, then they come on a specific request. As closely as possible to match the keyword and using calls to action in the text, you “force” users to click on these buttons and thereby show the search engines how useful content you have posted. Also, the mentions of your resource on the newsfeeds and walls of social media accounts, even more, help your site to get into the TOP of search engines.
Another thing that affects the position of the site - the presence of groups and thematic pages in the social networks and vigorous activity in them (posts, reposts, likes, etc.).